-87%
61 product, design and engineering leaders trained — and one team that cut job posting time by 87%.
the challenge
Toolset, skillset, mindset — closing all three gaps at once.
Gupy — Brazil's leading HR tech platform — was making a deliberate, three-pillar transformation around AI: investing in tools, forming a cultural shift, and upskilling their product and engineering leadership. They needed a program that could move all three levers simultaneously.
The ambition: prepare a 61-person cohort of PMs, designers, and engineers to use AI both as a productivity multiplier and as a core product feature — in 6 weeks, with measurable outcomes.
what we did
A leadership AI program with a CEO-level finish line.
//01
6-week AI Product Leaders program — 7 live workshops + 4 mentoring sessions — covering AI product cycles, process automation, discovery with AI, intelligent agents, and MVP prototyping.
//02
Assessment phase to map AI maturity, identify skill gaps, and surface opportunities for AI integration across Gupy's product and operations.
//03
Hybrid Demo Day at Gupy's Arena with a high-profile jury: the CEO, President, CTO, and VP of Products — evaluating 10 projects built on real Gupy business problems.
the results
Shipped fast. Learned faster.
-87%
Reduction in job posting time — from 40 minutes to 5 minutes per posting
93%
Certification rate — among the highest in any Tera corporate program
61
Leaders trained across Product, Design and Engineering in 6 weeks
"We saw you as the right partners to help our Tech Team take that leap in skills. Seeing the projects today was incredible — we're solving real problems for our clients through shared learning."
Jordana Meireles
Program Stakeholder, Gupy
Leandro Herrera
CEO & Founder • Tera
SXSW · Austin, March 12–18, 2026
At SXSW?
Let's grab a coffee.
Leandro Herrera, CEO of Tera, will be in Austin for talks on AI workforce transformation. No pitch. Just honest conversation.