Building Digital Value

Leading and designing the digital products and services of the future

Quando 23, 24, 27 e 28/novembro
Horário 10h às 17h
Onde Ahoy! Berlin - Pinheiros - São Paulo
Investimento Early Bird: €2400 (até 23/09) | Full Price: €3000
Quando 23, 24, 27 e 28/novembro
Horário 10h às 17h
Onde Ahoy! Berlin - Pinheiros - São Paulo
Investimento Early Bird: €2400 (até 23/09) | Full Price: €3000

*Este workshop é uma parceria da Tera com a Berlin School of Creative Leadership e será realizado em inglês. Os participantes devem ter domínio do idioma para melhor aproveitar o programa.

Dealing with the digital world was once an issue surrounding an isolated group of web-based tech-born startups. Not anymore!

Most high level business executives and creatives now face the difficult challenge of keeping up with an ever-changing digital economy, in ALL industries. Business models, products and services of all sizes and shapes are now subject to disruption everyday, everywhere.

So, what if people could learn about how digital products and services are built, by actually building them?

To answer that question, Tera and the Berlin School of Creative Leadership have combined forces to create and deliver their most relevant digital learning package yet.

In this hands-on and innovative learning experience, participants will be guided through the entire process of:

Uncovering the ingredients to success of great digital products and companies

Understanding consumer needs and designing products with a human-centric approach

Delivering a roadmap and live prototype with the help of top designers and tech-leaders from the digital industry

The program will examine the human behaviors, values, and culture required for effective, ongoing digital solution-development, and create appropriate strategies to promote engagement, mitigate resistance, and celebrate success.

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This unique 4-day program is designed to drive sustainable transformation in organizations, holistically combining the best of digital strategy, digital product prototyping and digital leadership. Participants will leave this experience confident to enable and engage employees at all levels in an innovative working approach that will drive an agile and resilient culture.

This workshop is a ‘learning by doing’ experience that will inspire and engage, as well as provide practical human, digital, and strategic tools that can be used from day-one.

Do not miss this incredible opportunity to make a leap into the digital future, with maximum insight and maximum ROI.

Experts who will guide this experience

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Uma prévia do curso

Rethinking our approach to business model and value creation

Understand the key components of successful digital companies: design driven, tech savvy, data hungry, growth oriented and with a massive transformative purpose

Know the driving forces behind consumer expectations and their relationship with brands

How to refine a given business problem and get to an action oriented approach

Experience as the major force for brand equity in a digital economy

Step-by-step of design thinking and how it can be applied to designing digital products and services

Research techniques to map human needs in different moments of journey and translate data to get practical insights

How critical thinking, creativity, communication, and collaboration can lead to more productive team dynamics when building a digital product or service

Building a product roadmap for the future

Understand the different stages of a digital product life cycle.

Understand the main metrics that influences the features of a digital product.

How to prioritize features for launching new products.

Agile methods for building new solutions and lead the change in their industry.

Live demonstration and user feedbacks

Baixe a programação

Próximas datas

23, 24, 27 e 28/novembro

10h às 17h

Inscreva-se

An Experience Created By

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Perguntas frequentes

Quer saber mais?
Fale com um dos nossos consultores:
Ligue para (55) 11 3042.6240

ou escreva para cursos@teraskills.com

O workshop completo terá 4 dias:

23/11, quinta-feira

24/11, sexta-feira

27/11, segunda-feira

28/11, terça-feira

Este é um workshop que demandará dedicação intensiva e full-time, das 10h às 17h, totalizando 24 horas de experiência.

Muitos perfis de profissionais podem se beneficiar de adquirir as competências de construção de valor em produtos e serviços digitais. Este workshop foi construído para executivos e líderes criativos de diferentes áreas e indústrias, que passam pelo desafio de criar uma cultura digital em suas organizações.

O workshop será realizado na Ahoy! Berlin, espaço de inovação e coworking em São Paulo, com um ambiente inspirador que ajuda a conectar empreendedores com a comunidade, investidores e o mercado europeu. A Ahoy! Berlin está localizada no bairro de Pinheiros, próximo à marginal pinheiros e à Praça Panamericana.

O Workshop será ministrado parte em inglês e parte em português, mas não haverá tradução simultânea. O domínio de entendimento da língua inglesa é fundamental para aproveitar ao máximo essa experiência.